A beginner who is doing new blogging would definitely like to know how to do SEO or how to make his blog SEO friendly. I am seeing this thing every day that everyone is running after this thing. But before that, you have to clear your SEO basics.
One thing I noticed is that whenever we want to know something about something, then we use Google to know about it. On the other hand, on searching, we see millions of results, but only those who are the best among them get first place in the search engine.
Now the question arises that how does Google or any other search engine know that there is a proper answer in this content so that it should be kept in the first place. This is where the concept of SEO comes. It is SEO ( Search Engine Optimization ) that gets the pages of your site ranked in Google.
Now if this is the case then how to do this SEO? This means how SEO is done so that we can get the articles of our blog ranked on the first page of Google.
If you have any questions related to what is SEO and how to do SEO, then today’s article is going to be very informative for you. So stay with us till the end and get complete information about SEO. Then without delay let’s start.
What is SEO?
Google displays those links in its search results that it considers to have good content and have more authority than others.
Authority means how many more pages are linked to the link of that top page. The more pages are related to it, the more will be the authority of that page.
The main job of SEO is to increase the visibility of any brand in organic search results. With this, that brand easily gets good exposure, along with its articles are ranked higher in the SERPs. Due to which more visitors come towards them, which increases the chances of getting more conversions.
How do search engines know which page to rank?
Search engines have only one purpose. Their aim is to give the users the best answer to their questions.
Whenever you use them, their algorithms select the same pages which are more relevant to your question. And then they rank it, later they are displayed on the top pages.
To select the right information for the users. Search engines mainly analyze two things more:
These are two things
The first is what is the relevance between the search query and the content of the page.
On the other hand, how much is the authority of the page?
For relevancy, the search engine accesses them from other factors such as topics or keywords.
Whereas authority is measured according to the popularity of the website. Google predicts that the more a page or resource is on the internet, then the more good content it will have for readers.
At the same time, to analyze all these things, these search engines use complex equations which are called Search Algorithms.
Search engines always want to keep their algorithms secret. But over time, SEOs have learned about some similar ranking factors so that you can rank a page in the search engine.
These tips are also called SEO strategies. By using which you can rank your article.
SEO Tips and Tricks
If you want to learn how to do SEO, then before that you have to know about different types of SEO. Somewhere then you may be able to do them correctly.
What are the types of SEO?
Although there are many types of SEO, among them mainly three types are given more importance.
- On Page SEO
- Off Page SEO
- Technical SEO
In this type of optimization, more attention is paid to the page. Doing this optimization is completely under our control. Some things come under this such as A) preparing high-quality, keyword-rich content. B) As well as optimizing HTML, which includes title tags, meta descriptions, and subheads, etc.
This type of optimization is done outside the page itself. Some things come under this such as back-links, page ranks, bounce rates, etc.
These are called those factors which affect the technical aspects of the website. Such as page load speed, navigable sitemap, AMP, mobile screen display, etc. It is very important to optimize them properly as they also affect your page rankings.
Here you will be provided with all kinds of important SEO Tips. You can know that in the end how you can do On-Page SEO, Off-Page SEO on your own blog or website.
How to do On Page SEO?
On-page factors are called those factors which are related to the elements of your website. On-page factors include technical set-up – the quality of your code – textual and visual content, as well as the user-friendliness of your site.
We should understand that on-page techniques are those which are implemented in the website to increase the performance and visibility of the website.
Let us now know about some similar on-page techniques.
1. Meta Title: This describes your website with the help of primary keywords and it should be between 55-60 characters, because if more than this then they can be hidden in Google Search.
2. Meta Description: It helps to define the website. Each page of the website should have a unique meta description. Which helps site links to show them automatically in SERPs.
3. Image Alt Tags: Every website has images but google is not able to understand them, so along with the image, we should also provide an alternative text so that the search engine can understand them easily.
4. Header Tags: These are very important, together they contribute a lot to correctly categorizing the entire page. H1, H2, etc.
5. Sitemap: Sitemap is used to crawl website pages so that google Spiders can easily crawl your pages and index them. There are many different sitemaps such as sitemap.xml, sitemap.html, ror.xml, a news sitemap, videos sitemap, image sitemap, urllist.txt, etc.
6. Robots.txt: This is very important to get your website indexed in Google. Websites that contain robot.txt are soon indexed.
7. Internal Linking: Interlinking is very important to navigate easily between pages in the website.
8. Anchor text: Both your anchor text and URL should match with each other, this makes it easy to rank.
9. Url Structure: The URL structure of your website should be fine, along with it should also be SEO-friendly so that they can be easily ranked. Also, each URL should have a targeted keyword, which means you should match your URL.
10. Mobile-friendly: Try to make your website mobile-friendly because nowadays most people use mobile to use the internet.
How to do Off Page SEO?
On the other hand comes off-page factors, such as links from other websites, attention to social media, and other marketing activities which are different from your website. In this, you have to give more measures of quality backlinks, so that you can increase the authority of your website.
One thing you have to understand here is that off-page does not only mean link building but with it, it also emphasizes fresh content, the more and better content you provide to your viewers, the more Google likes your website. will do.
Content: If your website will have more fresh content then it will allow more Google to always crawl your website for fresh content. Also, your content should be meaningful so that it can provide the right value to your target audience.
Keywords: Choosing the right keywords is very important to rank in SERPs. For this, you should optimize these keywords with content so that there is no risk of keyword stuffing and your articles should all rank.
Long-tail: When it comes to keywords, then how can we forget long-tail keywords. Since it is not so easy to rank in short keywords, you can use long-tail keywords in its place, which will make it easier to rank them.
LSI: LSI keywords are those which are very similar to the main keywords. Therefore, if you use these LSI keywords, then viewers can easily access your content when they are searching for a particular keyword.
Broken links: These links should be thrown out as far as possible. Otherwise, it provides a bad impression.
Guest Blogging: This is a great way to create do-follow backlinks. Both bloggers get benefit from this.
Infographics: This allows you to visually show your content to your viewers, which makes them more understandable. Together they can also share them.
What did you learn today?
I hope you must have liked my article on how to do SEO. It has always been my endeavor to provide complete information about SEO Tips to the readers so that they do not have to search any other sites or internet in the context of that article.
This will also save their time and they will also get all the information in one place. If you have any doubts about this article or you want that there should be some improvement in it, then you can write low comments for this.
If you liked this post on how to do SEO or got to learn something, then please share this post on social networks like Facebook, Twitter, etc.
Usama Younus is a website designer and developer in Pakistan. He started his career as a graphic designer in 2015 and continued growing his skills related to website designing and then emerged to a Website developer soon.
After that, he worked on FIVERR as a freelancer and became TOP RATED FREELANCER in web development.
In 2020 He started a web design agency named Bright Light Web Solutions Private Limited and also started PineHoster LTD, London, The United Kingdom a hosting company that provides the best hosting at really affordable prices for students.